Insights
Practical thinking on performance marketing, mobile user acquisition, programmatic and fraud prevention — written by the people who run the campaigns.
Compare the four main performance pricing models — how each works, when to use it, and how to set a target price from your own unit economics.
Read articleHow bots, click spam, click injection and SDK spoofing work — and the layered ad fraud prevention steps that keep your budget on real people.
Read articleThe metrics, measurement, channels, creative testing and 90-day plan behind a mobile user acquisition strategy that scales installs that actually stick.
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